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Consumers Pull The Plug On Standard Phone
Lines – MetaFacts TUPdate #031125 |
| Dan Ness,
Principal Analyst, MetaFacts, November 25, 2003 |
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How many telephone lines do you have in your home?
With broadband Internet connections such as Cable on the rise and the use of
cell-phones becoming more mainstream, the number of homes deciding to drop their
traditional hardwired home phone line has skyrocketed in recent years. In fact,
with recent legislation allowing homes to switch their landline number to
wireless carriers, you can count on this migration to continue. Supporting this
trend is data from the 2003 edition of the Technology User Profile survey where
11,175 respondents who were asked how many telephone lines were in their home.
According to the research conducted by MetaFacts,
Inc., the number of PC-using homes without a standard landline increased 60%
since 2002 (3.2 million in ‘03 versus 2.0 million in ‘02). In terms of all
PC-using homes, the numbers are just as dramatic. The percentage of users
without any telephone line grew from 2.4 percent in 2002 to 3.5 percent in 2003,
a 46 percent year over year increase. (See table below). Within homes with one
person, growth was even faster, rising from 2.3% in 2002 to 5% in 2003.
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Number of
Telephone Lines in Home
(% of
Projected Installed Home PCs-in households with Home PCs) |
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2001 |
2002 |
2003 |
2003/2002 |
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No Phone Line |
0.3% |
2.4% |
3.5% |
45.8% |
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One Phone Line |
72.9% |
67.0% |
68.3% |
1.9% |
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Two Phone Lines |
23.8% |
26.5% |
23.2% |
-12.5% |
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Three or More |
2.9% |
4.1% |
5.0% |
22.0% |
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Source: MetaFacts, Inc. – Technology User
Profile – 2003 and 2002 |
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What's ahead? |
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As indicated in other research from MetaFacts,
Internet cable subscriptions are up more than 17 percent in 2002 over the prior
year (see TUPdate: Cable Companies Drive Homes To Switch Internet Providers,
Nov-03). Accompanying this trend to faster, always-on Internet, is a move by
cellphone providers to offer more attractive “Free” anytime minute packages. The
combined impact has put pressure is on traditional Bell companies to provide
competitive calling packages to an increasing population of mobile and broadband
consumers.
T-Mobile, for example, offers a regional
airtime package that includes 3,000 anytime minutes for under $50. That’s 50
hours of talk time per month—plenty for the average user. With options like
that, it’s no surprise consumers are opting to reduce the number of phone
numbers they carry while eliminating the cost of maintaining separate wired, and
wireless phone bills. |
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Background & Methodology |
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Factual, decision-making information like this is
only found in one place, the Technology User Profile from MetaFacts. The
Technology User Profile market research information service is based on
extensive primary research selected and balanced to represent the American
population - including technology users and non-technology users. Drawn from
more than 10,000 surveys per year reporting on over 250 questions, it is the
most comprehensive total market technology study available. TUPdates are brief
summaries of information contained in the Technology User Profile. |
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Links to PDF Document |
| For a PDF copy of
this TUPdate,
please follow
this link to the full document. |
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Other Resources |
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Current Technology User Profile subscribers may be interested in the
following links with related, more detailed or updated information:
Number of Telephone
Lines in Household (Home/Family)
TUP 2003 Annual Edition (Excel)
TUP 2003 Annual Edition (pdf)
TUP 2002 Annual Edition (Excel)
TUP 2002 Annual Edition (pdf)
TUP 2001 Annual Edition (Excel)
TUP 2001 Annual Edition (pdf)
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Usage Guidelines
This TUPdate is provided as a service to
subscribers of the MetaFacts Technology User Profile® service, technology
marketers, the investment community and other interested parties. Current
Technology User Profile subscribers may freely distribute this information
within their firms. Further information about Technology User Profile can
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www.technologyuser.com
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