beyond facts to effective action ... we help our clients create the future

 

Technology User Profile®

TUP Overview

Request for Information

Request Form

Reference

Search

 

 

 

 

 

 

 

 

 

 

 

 

                                                     

   

Mostly Flat, with a Few Bumps – MetaFacts TUPdate #030422
Dan Ness, Principal Analyst, MetaFacts, April 22, 2003
 

Executive Summary
 

Mostly Flat, with a Few Bumps

Only a few short years ago, news of flat-line market penetration was unthinkable in the tech community. Now, it’s looked at as good news simply because it is not bad news: large groups of users aren’t giving up on computers, the Internet, cellphones, PDAs and other technology products and services. Indeed, some pockets of growth continue, even while others decline and some never seem to grow.

We’re beginning to analyze the results of the 2003 Annual Edition of Technology User Profile, and the 24,713 surveys are confirming what we’re all feeling in some way, yet with a few surprises.

The most important early findings from the preliminary results:

• The percent of U.S. Adults with access to a PC has remained absolutely unchanged from a year ago
• Home PC usage has continued to rise, if ever so slightly
• Slightly fewer adults are using computers in the workplace
• Nearly four in ten (38%) American Adults don’t have access to a PC
• PC buying plans are at their lowest point in years
• Cellphone penetration is growing, but still lags behind PC usage
• Dial-up modem Internet access, though shrinking, still outnumbers high-bandwidth usage
• Digital Camera penetration is still hot, if slightly cooling
• PDA penetration has slowed
 

Links to Full Document
For the complete TUPdate, please follow this link to the full document.

 

Notes and Other Resources

The information cited in this report is based on 24,713 completed surveys conducted offline of a very representative population of American adults as part of the 2003 Annual Edition of MetaFacts’ Technology User Profile, and 28,357 completed surveys for the 2002 Annual Edition. For more information, see www.metafacts.com.

Technology User Profile® (TUP) is a syndicated research study used by leading technology companies to track the adoption of technology market, including sizing, segmentation, profiling, and analysis. Continuously for 19 years, TUP has been the definitive work and statistical baseline for tracking the adoption of PCs into the workplace and into the home. The study has expanded to include software, printers, consumer electronics products, telecommunications and Internet usage. Companies use TUP to analyze the US market in a variety of dimensions while obtaining results that are statistically projectable and balanced to represent the US population.

Further information about TUP can be obtained at the website www.technologyuser.com, sending an information request form, or by contacting us at:


Current TUP subscribers may be interested in the following links with related, more detailed or updated information:

PC Adoption Trends - Households & Adults (2003 preliminary) (Excel)

Consumer Electronics Adoption Trends-Adults (2003 preliminary) (Excel)

Consumer Electronics Adoption Trends-Households (2003 preliminary) (Excel)

Users of Home/Family Computer

Penetration of Households with Home PCs or Self-Employed PCs at Home

Marital Status (Households)

Computer Users (Multiple PC)

Usage Guidelines

This TUPdate is provided as a service to subscribers of the MetaFacts Technology User Profile® service, technology marketers, the investment community and other interested parties. Current Technology User Profile subscribers may freely distribute this information within their firms. If you were forwarded this TUPdate and wish to get on the list for future articles, please complete a subscription request form.

   
                           

Home

For questions or comments about this web site, please send requests to webmaster.
Copyright © 1998-2008
Technology User Profile® is a registered trademark of MetaFacts, Inc.