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PC Hours Continue to Climb
Where do you spend your waking hours? For
most Americans, looking at a computer screen is the growing answer. More
of Americans' time is with their computers – both at home and in the
workplace.
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Music Listening Shifting Again
Music continues to tantalize many as a
next hot consumer technology application. Yet, consumers continue to
evolve and shift their behaviors.
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Fad, Niche, or Next Big Thing?
The technology industry has a perennial
sport called “The Next Big Thing.” It involves spotting, creating, and
being part of the newest technological advance that will change people’s
lives.
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Second Home PCs, Now Mainstream, Linked to Buying Plans
The second home PC doesn’t have as rich an
ability to play or share music, videos, or to perform other popular
activities. Many consumers, however, are considering upgrading their
older home PC or buying a new replacement. |
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Online and Retail Shopping – Not All Buyers Fit in the Same Big Box
As technology
product shoppers transform what they value – low prices, brands, social
interaction – as well as their sophistication with integrating the web
into their buying processes – then this can split the market into
pieces. |
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VoIP: Still Calling, but not an answer yet
From the technologist’s perspective, voice bits aren’t all that
different than data bits, so there’s an appeal for one digital pipe.
Today in the U.S., the promise of VoIP (Voice over IP) has built more
excitement than reality.
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Fun or Function? Windows Media Center and Apple
American consumers are notorious
for changing their preferences and behaviors nearly as often as they
change TV channels. To the extent consumer’s viewing habits converge
with their computer-using practices, it means upsets or opportunities
for a wide range of companies.
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Senior Couples Leading the Way with In-Car Navigation
Maybe they tried to ask for directions, or
maybe they didn’t, but married active seniors appear to have been lost
often enough and badly enough that they’re willing to pay money to avoid
repeating the experience—because on average they are more than twice as
likely to own or be planning to buy an in-car navigation system than
other Americans.
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Old Home PCs: Piling Up in the Closet
Beyond the core replacement rates,
understanding just where PCs end up – in landfills or as someone else’s
computer – affects fundamental assumptions and forecasts about the
future of the industry. |
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Buying Prints From Self-Service Kiosks: It's a Family Affair
Understanding where Americans print the millions of digital images they
are increasingly amassing impacts manufacturers of printers, paper, and
inks, as well as film processors and the retail outlets featuring these
kiosks. |
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The Fastest Online Get Busier While The Rest Get Left Behind
While the growing
economic and educational divide get lots of coverage, less attention has
been given to the implications of the growing rift between the
fast-connected and slow-connected. |
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For PC Holdouts, It's Not About The Money
More than
two-fifths of American households don’t have a Home PC because,
basically, they don’t want one. They don’t see any reason to have one,
and computers are just too complicated to bother with. And if you think
that falling prices might eventually win such people over, think
again—price hardly comes up.
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Sometimes Caring To Send the Very Best: Greeting Card Creation Slumping
Among Home PC Users
The age-old
tradition of the family gathering around the home PC printer during the
holidays to create unique greeting cards appears to be slipping... |
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Rich PC, Poor PC–They Lead (Somewhat)
Different Lives
Insights into some important
differences and interesting wrinkles in how the high-end PC users differ
from the low end users. |
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Average American Means PC Ownership , Internet Connection...Almost
With this latest research learn
about the persistent gap between the connected and disconnected in home
computer users in Americans. |
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Among Home Computer Users, Beginners and Novices Still Rule
For instance: yes, home
users are less experienced than workplace users—but there are nearly as many
long-time veterans in each market. |
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Home Office Joins Mom and Apple Pie As American Institutions
Forget recipes and menu management—Americans don't keep their PCs in the
kitchen. Basically, if they have one at home, they are very likely to have a
home office... |
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Americans Are Pro-Technology–On The Surface
Wherever or whoever they are, those with pro-technology
attitudes buy vastly more technology products than those with
anti-technology leanings. |
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Electronics Still Widely Seen as Too Complicated, but Parents Tend to be
More Philosophical
Computer non-users are especially likely
to agree—but any exposure to computers lessens the sentiment, and the
involvement of children makes people consistently less skeptical of
electronics. |
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Sony - a Distant Third in PDA Share - Unsynchs from U.S. Handheld Market
The PDA market has seen exciting innovations
and experimentation with form factors while enjoying popularity with press
and analysts. However, without enough new buyers, the market not large
enough to sustain all the companies addressing it. |
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Tracking
the Savviest Computer Users
PC brands matter. Computer veterans don't
always buy from the leading brand. New users, too, don't always flock to the
leader. |
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Used PCs
Still a Factor Among Many Consumers
Not all computers that consumers own were
bought new. Indeed, a large number are sold and passed along to Consumers. |
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No PC brands own the game market, but two brands hold the key users
Dell recently released
game-tuned system, challenging Alienware at its own game. But, is eMachines
(and now Gateway) ahead of them both? |
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Are
Apple, Dell & Sony users smarter and wealthier?
PC Brands are not commodities. They each attract a different clientele, and
Gateway and eMachines are on the other end of the spectrum from Apple, Dell
and Sony. |
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Females Dominate Use of Home Computers
However, it may not seem that many tech marketers have understood this
shift. |
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Geographically Challenged? New
Research Shows Sony PCs Limited to Fewest Metros Among Major PC Brands
Sony isn't the only one to have all their buyers in few baskets - is this
the new long-term challenge as buyer brand inertia solidifies? |
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Dell Dominates PC Brand
Repurchase Loyalty
As markets mature,
keeping customers is the name of the game, and some brands have a stronger
position today than others do. |
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Consumers Pull
the Plug on Standard Phone Lines
The battleground for
consumer's phone minutes has broached the home, and cell carriers are
starting to gain ground from landlines. |
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Photo Printing Bursts at Home with Teen PC Users
If you think digital cameras and digital
imaging is hot, just check out how hot it is among homes with teen PC users. |
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Online
Hours Continue Growth, Even as Broadband Hours Shrink
There are more users online and their hours
are increasing. However, activity among the broadband-connected has cooled
as have many previously-hot activities. |
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Online Music Downloading Declines in 2003
Listening to and downloading music is still a
hot area, but not as hot as last year. |
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Technology-Rich Metros
Increase Their Distance From Others
There are strong regional differences in the amount and variety of
technology products and services used. |
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Updates of major trends from the First Quarter of 2003 from the Technology
User Profile 2003 Annual Edition.
Although PC penetration is flat overall, some segments have advanced while
others have retreated. Cellphones, Digital Cameras and PDAs continue to
increase in usage, although at a slowing rate. |
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Aging Trends in
the PC Installed Base (Word format)
If buyers - at homes or in the workplace - start keeping their PCs for
ever-longer periods of time, that could have negative implications not
only for PC makers, but also for the scores of companies that produce
software, peripherals and services that often come along with new PC
purchases. This TUPdate analyzes the trends of the last 8 years to give a
solid perspective.
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Size of the U.S. Workplace Technology Market
Computer and Internet technology has transformed the U.S. Workplace and
economy into a vibrant contributor to global growth. This brief TUPdate reports
on the major sizing points that define the marketplace. |
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Internet
Veterans Lead the Way
Those leading individuals who have been
using the Internet for years are now outnumbered by new users, yet they
still keep their distinctive profile.
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The
Vast Majority of Households Without PCs Remain in Lower Income Categories
Household income explains some of the
difference between the technology haves and have-nots, although not all of
the difference. |
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U.S.
Internet Penetration - Growing by Leaps and Bounds
Records are being set in the penetration
of Internet into U.S. Households. While homes are leading the charge, the
workplace is also gaining quickly. |
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PC Buyers Go Direct their Second Time Around
First and Second-time PC buyers
choose different channels. This has implications for the PC vendors, the
channels and for buyers. |
